It turns out the squeaky wheel really does get the grease. Remember a couple of years ago when the use of artificial dyes and their effects on children were in the limelight? Turns out, people have so significantly changed their buying patterns in order to avoid them, that companies really are seeking natural alternatives. According to this NPR article, companies like Kraft, Panera, Nestle, and General Mills are all pledging to phase out artificial coloring and flavorings.
The original study indicating a negative correlation between artificial coloring and health came out in 2007–so while it took nearly 9 years of downward buying patterns, the change is coming. I know this is just a first step, but how nice would it be to buy a pre-packaged food now and again, without worrying that it’s literally damaging your kid from the inside out?
New coloring will come from plants, fruits and veggies. Food companies say that natural colorings will come with some variations, because the color of real plants, fruits and veggies vary significantly depending on the season and region they were grown. I totally get humans like consistency, and maybe this is the gardener in me who already knows about natural variations, but I could totally get over varied colors in exchange for some of the crappity crap to be out of the food.
How about you, do you think this is a step in the right direction?