The New York times posted an article about a study done on people who bring their own bags to the grocery store. The study basically studying the habits of people who bring their own reusable bags to the grocery store. Researchers from both Harvard Business School and Duke University concluded that people who bring their own bags are more likely to make other environmentally-centered buying choices while they are in the store–like buying more organic products.
The study also found that the feel-good response to having brought your own bag also led to people making more indulgent self-rewarding buying choices, like treating themselves to cookies, ice cream, or potato chips.
I thought this study was rather interesting. When I use my re-usable bags my only thoughts are “Is all this food going to fit in my bags?” Maybe I’m weird but never once did I feel the need to treat myself or buy organic. It kind of makes me wonder if they type of people who bring in their bags are also they type of people who would buy organic regardless? And, let’s face it, most of us treat ourselves to ice cream or potato chips–so do you think they studied the plastic bags of other folks in the grocery store and actually found that reusable bags peeps had more treats?
What do you think, are they on to something here? Do you feel like you deserve a little something special if you remember to bring in your reusable bags?