According to CNN, McDonald’s reported a “10% drop in quarterly sales and earnings per share” this past week. Are we really surprised? With all the healthy take out food available in grocery stores these days it’s really no big surprise. McDonald’s tried the breakfast all day thing, providing calories for all of their items, but what they haven’t tried is making their menu healthier overall. I’m not really sure what they aren’t getting?
While I for one could go without every eating at McDonald’s, for 10 million and 52 reasons unknown to me, my son LOVES McDonalds. Maybe it’s because he was deprived in his youth…maybe it’s because it tastes great to him while it slowly rots his insides? Who knows. Now that he has a job, though, he gets to spend his paycheck however he pleases. And, he usually pleases to spend at least part of his paycheck on the processed craaaaap.
>What’s the appeal? A quick meal, convenience, price? What do you think McDonald’s target demographic is? People looking to stretch their dollar? Mom’s in need of an outing? Over-scheduled families looking for a quick and affordable way to feed the entire brood on their way to practice/lessons/etc.? I am just guessing…who do you think they are trying to cater to? Whoever it is, do you think McDonald’s would lose that clientele if they increased the nutritional value
a smidge a ton? Would the increase in traffic make up for the lost customers who were looking for a CHEAP meal?
Just as a conversation starter, what would you do if you were the CEO of McDonald’s? How would you increase sales?