After having every fruit and vegetable imaginable at your local grocery, do you think you could or even would shop at a market that only offered fruits and vegetables that were in season? What if that was the only available option? What if you could make your diet more secure and sustainable by eating seasonally, opting for foods that are grown closer to home without the added carbon footprint of greenhouses and transportation? Would you be in?
Currently, the supermarket model is one that may be difficult to sustain. Recently, this became apparent when the UK experienced shortages of lettuce, zucchini, spinach, and other green vegetables after severe flooding in Spain. Because they couldn’t import those items from their normal sources, they took a hit and brought that produce in at a loss. Because that’s what was expected.
But what if we changed the model? What if our supermarkets began only offering local produce in season? Can you image the global implications? The reduction of the carbon footprint? The billions saved transportation costs? Just on a local level, it would help to support local farmers who struggle to make a living.
In order to shift the supermarket model, we’d have to shift how we eat. We could no longer expect to eat cucumbers, Romaine lettuce, and cherry tomatos in the middle of winter; we’d have to be okay with winter produce and only winter produce until other yummy foods come back into season. Then we would stuff our faces and begin to preserve all our new bounty.
Do you think a store like this could really make it in today’s “I want what I want when I want it” society? Would you shop there? Or would you miss your off-season produce too much?
Let me know all you produce eaters!